About Robert Michael Fried

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Fortune 500 marketing strategist and best selling author Robert Michael Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Bebe Eyewear, Nautilus Fitness, Marantz Stereo, Hansen Natural and Starcraft recreational vehicles. 


Robert Fried’s new Amazon Best Seller is entitled Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams. The book is critically acclaimed by best selling author and former chief evangelist of Apple, Guy Kawasaki, Cynthia Kersey, best-selling author of Unstoppable, and Marci Shimoff, best known for co-authoring 6 Chicken Soup For The Soul Books, and her prominent role in the documentary video The Secret.


In 2005, Fried’s New York Times critically acclaimed book, A Marketing Plan for Life soared to #1 on the Amazon Best Seller List, in three seperate categories; Success, Self-Help and Personal Transformation. The book has been utilized as a textbook in the marketing and enterpreneurial departments of Central Michigan University, Tufts University, and Providence College.

He is a co-founder of Planet Products, the first biodegradable “green” household cleaner product line sold in major supermarket chains including Vons, Ralphs, Gelson’s, Albertson’s and Safeway.

Fried is the co-founder of BrandMark, Inc., a marketing consulting firm focusing on emerging Silicon Valley companies and other high-profile international clients. His brand-building expertise was a major factor in the creation of licensing partnerships with the following companies:

 

  • Wimbledon
  • Hart Schaffner Marx
  • Oakley
  • Revlon
  • Nicole Miller
  • Starcraft
  • Eddie Bauer
  • Laura Ashley
  • Coach

 

 

 


Robert Michael Fried is the co-founder of the ThirdWind Company, dedicated to empowering people to realize their professional goals and personal dreams.

 

He codified the 12-Point Marketing Plan process that offers companies of all sizes step-by-step brand marketing solutions. Later, he created a work/life seminar series called “A Marketing Plan for Life” utilizing the same marketing planning process. These seminars have been conducted around the world, including a gathering of 100 C.E.O.’s at the Enterprise Conference in Pebble Beach, California and at the Canyon Ranch Resort's Life Enhancement Center in Tucson, Arizona. He has also given key note speaking engagements at Wells Fargo Advisors and Medtronic Inc, just to name a few. For more see Speaking Engagements

Fried is passionate about inspiring and empowering students and young professionals. He has been a frequent guest lecturer to many major college and alumni groups including New York University Stern School of Business, UCLA Anderson School of Business, Providence College School of Business, USC Marshall School of Business and the Naval Post Graduate School. A dean’s list student at Providence College, Fried holds a Masters of Marketing/ Communication from Boston University where he graduated at the top of his class. He has been a contributing writer to the Columbia School of Business Alumni Newsletter.

Living above the Pacific Ocean in Carmel, California, Fried does charitable work with the Boys and Girls Club and the Carmel Bach Classical music festival. He also serves as a marketing and branding advisor to Providence college.

 

While he is a dynamic, highly sought-after and thought-provoking speaker, Fried possesses the unique ability to deeply engage his audience to willingly participate in the topics of his presentation. 

 

Robert Michael Fried is available for speaking engagements, seminars and workshops. He speaks on a variety of pertinent topics to suit the needs of the organization including:

 

- Defining true success (achieving that delicate balance between making money and making meaning)

- Defining your true purpose and passion (professionally and personally)

- Quantifying your professional and personal goals (vague goals produce vague results)

- Building your corporate and personal brand (authenticity is the key)

- Reinventing your company and yourself (the need to pivot and be flexible in turbulent times)

- Conundrum of consecutiveness  (how to be a high performance team, year after year)

- Time management (investing your time and money wisely on things that matter most)

Collaboration (a snowflake is one of nature's most fragile things... but look what they can do when they stick together!)

 
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See what people are saying:

Bobby was delightful... He provided a wealth of insightful information on personal and business branding, and showed us a step-by-step path to make it a reality in our lives. T Taylor, Founder/CEO, The Creative Alliance

Participants commented on how they were moved to rethink some of their previously unchallenged assumptions, and how they were refreshed and ready to approach their goals with greater focus and tenacity. - Thomas Livelli, Director, Clark Realty Capital

Robert Fried has collaborated with my management team and me on several projects over the last several years... Partnering with Mr. Fried has always been an engaging and thought provoking experience. - John Barnickel, Vice President, Pacific Region Cardiac and Vascular Group, Medtronic 

Your artful presentation of excellent branding basics for business overlaid with the application in our personal brand building was genius. - Don P. Van Winkle, Vistage Group Chair

I loved the content and the anecdotal stories and loved how you presented the fundamental components for a successful business. It is something that I have yearned for the past 15 years. - Eric Neeb, President, Propel Aircraft Sales, Inc.

We went beyond engagement, we connected! - Emil, Medtronic

I really got a lot out of his discussion. - Troy, Medtronic

I walked away from the workshop supercharged to make myself better professionally and personally. - Brady, Medtronic

 

 

 

 
 

Speaking Engagements

  • Medtronic Inc.
  • Wells Fargo Advisors
  • CEO Enterprise Conference – Pebble Beach, Ca
  • Providence College School of Business and Alumni Association
  • UCLA Anderson School of Business
  • Naval Post Graduate School

Read more

Media & Critical Acclaim

  • New York Times Business Section
  • Amazon #1 Best-Seller in 3 categories, Success, Self Help and Personal Transformation
  • Over 150 radio and TV interviews in major markets across the United States including, New York, Chicago, Los Angeles, San Diego, Detroit, San Francisco, Phoenix, Denver, Atlanta, Miami, Philadelphia, Dallas, Boston...        Read more

About Thirdwind

Thirdwind is an interactive community dedicated to empowering people to achieve "true" success by realizing both their professional goals and personal dreams. We believe the key to attaining "true" success is achieving the delicate balance between making money and making meaning.

With 12 principles for achieving "true" success you will get the support you need to ignite your true purpose and passion. Seize this opportunity to become an entrepreneur of your existence!

Our Location

Thirdwind location Carmel California