Personal Branding Power

Lightning fast Bolt flashes
his unique personal brand to the world.

Move over Muhammad Ali. Step aside Michael Phelps. You had your time Michael Jordan. After becoming the first man in history to win both the 100 and 200-meter dashes in consecutive Olympics, charismatic Jamaican sprinter Usain Bolt has become perhaps the coolest, most recognizable man (think brand) in the world.

According to Robert Michael Fried, best-selling author of Igniting Your True Purpose and Passion, “The London Olympics provided a pulpit for Bolt to enhance his unique personal brand. Bolt not only offered his sprinting talents but also his effervescent, highly marketable personality to the outside world. In essence, launching the Bolt global brand.”

After striking gold again in the London games and showcasing his now famous lightning bolt victory pose, Bolt proudly proclaimed in full Muhammad Ali style, “Now, I am the greatest.”

What made Bolt’s double gold medal achievement even more special this time around is that he came in second twice in the pre-Olympic trials in his tiny home country of Jamaica just a few weeks prior to the games in London.

According to Fried, “Bolt’s extraordinary accomplishments are living testament to the fact that it’s not how or where you start in life…it’s how you finish.

Fried’s Seven Jumpstarts to Build Your Personal Brand

1. Define your purpose – List the things that matter most to you. Get in touch with your core values and what you truly stand for.
2. Be authentic – Be clear on who you are and who you are not. Build a reputation that represents the real you.
3. Live a life of integrity – Say what you mean and mean what you say. Admit your mistakes and learn from them – and move on.
4. Respect and revel in your uniqueness – Remember you are a one of a kind work of art. There’s nobody else like you on this planet.
5. Make a difference – Strive to make a difference that you were here on this planet by finding a cause bigger than yourself.
6. Specialize – Don’t try to be all things to all people. Be great at something vs. just mediocre at a lot of things. Avoid the clock radio syndrome at all cost.
7. Market yourself – you have to get out into the real world or market your uniqueness. Don’t compromise here; stay consistent with your core values.

Robert Michael Fried is the best selling author of Igniting Your True Purpose and Passion. He is a Fortune 500 marketing executive who has guided the strategic direction for companies like Motorola, Nautilus, bebe eye-wear, and several emerging Silicon Valley firms. He is co-founder of, a company dedicated to helping people achieve true success by making meaning as well as money.



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